Company: STARBUCKS

(In approximately 1,500, Use the information learned about your company's business model, industry, competition, and target market)

1. Evaluated potential growth opportunities and strategies for your firm, using a SWOT analysis to assess the advantages and disadvantages of each. Identify how you determined your proposed strategic alternative(s) and calculated potential inhibitors to each. Incorporate alternatives to include financial considerations.
2. What information could you be necessary that might assist you in developing and suggesting value-enhancing strategic alternatives? What information are you lacking that would assist you assessing and managing possible risks of the proposed alternatives?
3. When it comes to making strategic recommendations to management, financial considerations weigh significantly on the feasibility and viability of the available options. Reiterate findings on financial condition and performance of the company respective to the risks and benefits of forming a strategic alliance, profitability ratios, and possible value-enhancing strategies.
4. How would you refine your assessment of the organization's current performance and financial strategies?
5. How would you use a decision matrix to determine the risks of your suggested strategic alternative and the potential financial implications for your company of pursuing this alternative? Is the decision matrix an effective tool for predicting risk? Why or why not? How does the application of the decision matrix alter what you previously chose as the most advantageous strategy?
6. Utilizing a risk matrix, identify a minimum of 10 unique risks associated with the strategic alternative you believe will provide the most significant opportunity for Starbucks to add value. Choose two or three of the most critical risks and discuss their potential impacts on your selected alternative.

Submit your risk matrix with your written response.