Company that is changing or revolutionizing the industry.

• Description of company ( Amazon)
• What is compelling? (What are you writing about this company.)
• Situation Analysis (SWOT, PESTLE,Competitors, etc)
• Target Market with customer segmentation. Include a customer profile with four segmentation criteria - demographics, geographics, psychographics and behavior
• Positioning in relation to competitors. Include at least one Positioning Gap Map
• Their Marketing Mix (4 Ps)
• Make at least two recommendation that would help the company grow
• Include reference or sources of the research