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Company type : property developer FOUR (4) components of Brand Asset Valuator (BAV) are : Energized differentiation , Relevance, Esteem, Knowledge Apply the FOUR (4)

Company type : property developer

FOUR (4) components of Brand Asset Valuator (BAV) are : Energized differentiation , Relevance, Esteem, Knowledge

Apply the FOUR (4) components of Brand Asset Valuator (BAV) to develop the brand. Justify how each application can differentiate the brand in the market. (25 marks)

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