Question
Company type : property developer FOUR (4) components of Brand Asset Valuator (BAV) are : Energized differentiation , Relevance, Esteem, Knowledge Apply the FOUR (4)
Company type : property developer
FOUR (4) components of Brand Asset Valuator (BAV) are : Energized differentiation , Relevance, Esteem, Knowledge
Apply the FOUR (4) components of Brand Asset Valuator (BAV) to develop the brand. Justify how each application can differentiate the brand in the market. (25 marks)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
