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Company type :Real Estate Investment Trust FOUR (4) components of Brand Asset Valuator (BAV) are : Energised differentiation , Relevance, Esteem, Knowledge Your company decide

Company type :Real Estate Investment Trust

FOUR (4) components of Brand Asset Valuator (BAV) are :Energised differentiation,Relevance, Esteem, Knowledge

Your company decide to introduce new brand of products or services to one of the VALS segments. Apply the FOUR (4) components of Brand Asset Valuator (BAV) to develop the brand. Justify how each application can differentiate the brand in the market.

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