Company: Under Armour

Segmented social media plan: Consider 2 or 3 customer segments that are interesting for the company. Describe their digital behaviour briefly. Come up with a social media plan for each segment, addressing: o Platform that you will use (justified) o Typeofcontentyourecommendthatthecompanyposts o Tone of the posts (friendly, educative, formal, funny... consider both brands personality and target)