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Company web sites have become knowledge centers, allowing brands to become authorities on different topics. Choose any Fortune 500 Company, or company discussed in either

Company web sites have become knowledge centers, allowing brands to become authorities on different topics. Choose any Fortune 500 Company, or company discussed in either textbook, and find one that has consumer knowledge included in their web site and in an essay, answer the following questions:

  • What product inspired the consumer information provided?
  • How did this trend emerge?
  • What information is provided?
  • Did the company include any information on what their plans are for expanding their knowledge center, if any?

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