Case: Southwest Airlines: Flying High With Low Costs Question 1 (25 points) a. What industry or industries does this company operate in? What were the
Case: Southwest Airlines: Flying High With Low Costs
Question 1 (25 points) a. What industry or industries does this company operate in? What were the trends in this industry/market during the time of the case? (5) b. Use the Porter Five Forces Model to analyze the major industry it operates in. Identify and explain each competitive force in the industry. (Low, high, or medium? Why? (20)
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Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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