Company X has a dominant share in the Indian Sauce market and also owns

a successful brand in the category. Research showed that there was a need for

sauce with unique taste which could be taken with Indian as well as western snack

foods. The company

introduced 'Tomi - Imli', a new tomato sauce with tamarind

and tangy spices. The product is targeted at children in the age group of 14 years

and above. As a marketing manager, which steps would you like to take while

launching this product? How will you conduct the test marketing for this product?