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Company X is considering conducting some Market Research to collect customer insights to understand whether a new product will work well with a target market.
- Company X is considering conducting some Market Research to collect customer insights to understand whether a new product will work well with a target market. Which market research methodology is Company X most likely to use?
- A good market research hypothesis is usually centred around three things:
- Presumed problem
- Proposed solution
- Anticipated result
Explain this statement with examples.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
