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Company X is considering conducting some Market Research to collect customer insights to understand whether a new product will work well with a target market.

  1. Company X is considering conducting some Market Research to collect customer insights to understand whether a new product will work well with a target market. Which market research methodology is Company X most likely to use?
  2. A good market research hypothesis is usually centred around three things:
  • Presumed problem
  • Proposed solution
  • Anticipated result

Explain this statement with examples.

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