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Company XYZ conducts a field experiment to see the impact of in-store special display on sales under the following conditions: 1) All the stores are
Company XYZ conducts a field experiment to see the impact of in-store special display on sales under the following conditions:
1) All the stores are randomly assigned to one of the two groups, say G1 and G2;
2) The stores in G1 have in-store special display and those in G2 do not have it
2) In-store special display for G1 happens between week 1 and week2
and lasts throughout the week 2
3) Weekly sales of G1 and G2 are in the following table
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