Company: Zipcar

Who are they: An American car sharing company that provides automobile reservations to its members, billable by the hour or day. Zipcar members pay a monthly or annual membership fee in addition to car reservations charge

1. 1. Analyze the companys context for making decisions through an environmental scan and risk analysis
2. 2. Analyze the companys financial statements utilizing ration analysis
3. 3. A financial statement analysis of the organization utilizing free cash flow, market value added and economic value added
4. 4. A calculation of the wighted average cost of capital
5. 5. Develop recommendation for strategy development based on an in-depth analysis