- Company-Operated Bakery-Cafes - Franchised Bakery-Cafes - Fresh Dough and Other Products a. Determine the profit margin for each segment. Round to one decimal place. b. Determine the investment turnover for each segment. Round to two decimal places. c. Use the Dupont formula to determine the return on investment for each segment. Round to one decimal place. d. Which segment has the highest profit margin, investment turnover, and return on investment? 4. All three segments have relatively the same profit margin, investment turnover, and return on investment because the their operating casts are similar. e. If franchised cafes are more profitable, why would Panera operate company-owned cafes? 1. Company-owned cafes help in establishing brand reputation, testing new products and improving operating efficiencies. 2. Company-owned cafes help in establishing brand reputation and increasing profit margins. 3. Company owned cafes are more profitable than franchises. 4. Company-owned cafes are low on investments and give high profits