company's name Owens corning roof company

1 What's the current company's purpose and critique?

2 What's the organization's core skills that together create its core competence?

3 What is the company product's value proposition?

4 What's the current service product line?

5 How do you market/sell?

6 What marketing channels are the company products sold into? Identify any gaps relative to your competition.

7 Appropriateness of sales channels given current trends/environmental forces discovered in your environmental scan?