Compare and contrast Apple and Amazon in terms of how well or how poorly they are performing in the areas of profit, debt, and asset turnover. Apple: Profit Margin: $44\%$ Return on Equity $($ROE$)$: $147\mathrm{.}5\%$

Amazon: Profit Margin: $4\mathrm{.}7\%$ Return on Equity $($ROE$)$: $21\mathrm{.}20\%$