Question
Compare and Contrast distribution channels of Dostea and OyeHoye and evaluate their strategies for it. Being the manager, how would you devise their channel strategies
Compare and Contrast distribution channels of "Dostea" and "OyeHoye" and evaluate their strategies for it. Being the manager, how would you devise their channel strategies if both of them want to expand geographically to rural areas in Pakistan? Would you modify your Marketing Mix strategy?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
