1. Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept, meet the needs of consumers and companies.
2. What are the major social criticisms of marketing? How do marketers respond to these criticisms?
3. Discuss the two major grassroots movements that work to keep companies' sustainability efforts in line.
4. Describe the sustainability principles marketers can use to operate in a responsible and ethical manner?
5. What is environmental sustainability? How should companies gauge their progress toward achieving it?
6. Suppose that you are leading PepsiCo's environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand?