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Compare and contrast PepsiCo CEO Ramon Laguarta's strategy vs. previous CEO Indra Nooyi's strategy. What changes is PepsiCo attempting to make to its snack products?
Compare and contrast PepsiCo CEO Ramon Laguarta's strategy vs. previous CEO Indra Nooyi's strategy. What changes is PepsiCo attempting to make to its snack products? How have changes in consumer behavior influenced PepsiCo's decisions to change its products and/or how they are marketed? ? Explain what the societal marketing concept is and how PepsiCo had tried to practice that concept when Indra Nooyi was CEO. ? In your own personal opinion, whose strategy do you favor most - Ramon Laguarta or Indra Nooyi? Why?
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