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Compare and contrast push and pull promotion strategies and discuss the factors marketers consider whendeciding to which one to use ? What is a push
- Compare and contrast push and pull promotion strategies and discuss the factors marketers consider whendeciding to which one to use ?
- What is a push strategy. Describe clearly and give an example.
- What is a pull strategy. Describe clearly and give an example.
- Compare and contrast push and pull promotion strategies.
- What factors do marketers consider when deciding which to use.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
