3-49. PLANNING: USING STORYTELLING TECHNIQUES;

COMMUNICATION ETHICS: PROVIDING ETHICAL LEADERSHIP; MEDIA SKILLS: PODCASTING [LO-5], Chapter 1 Research recent episodes of ethical lapses by a business professional or executive in any industry. Choose one example that has a clear story “arc” from beginning to end.

Outline a cautionary tale that explains the context of the ethical lapse, the choice the person made, and the consequences of the ethical lapse. Script a podcast (aim for two to three minutes)

that tells the story. If your instructor directs, record your podcast and post to your class blog.