• Compare and contrast the profitability of the Smartphone Industry in the Apple case (Apple Inc. in 2018) and the Consumer Packaged Goods industry in the Mondelez case (Irene Rosenfeld at mondelez international: crafting a corporate strategy) using Porter's 5 forces analysis.
• Explain how the general environment and the industry analysis are highly related. Give an example of this interrelationship in each case (one example from Apple and one from Mondelez) that you think may affect the firm's profitability (positively or negatively; it's choice your choice but justify your conclusion).