Compare and contrast the strategic issues face by two competitors in the same industry, Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and Toyota. MAA reported that Perodua is Malaysia top-selling car brands (MAA, 2019) and Toyota is the top-selling car brands worldwide in 2018 (JATO, 2018).

1Compare the opportunities between local and global automotive industry.

2Compare the treats between local and global automotive industry.

3What can you conclude about the attractiveness of the local and global industry over the next five years?

4 Explain the EFE matrix for Perodua.

5 Explain the EFE matrix for Toyota.

6Compare the strength between Perodua and Toyota.

7Compare the weaknesses between Perodua and Toyota.

8Evaluate the current financial performance of the organisations .

9 Explain the IFE matrix for Perodua.

10 Explain the IFE matrix for Toyota.

11 Explain the competitive profile matrix (CPM).

12Identify the current strategy of the organisations and appraise the strategy.

13Explain the Strategic Position Action Evaluation matrix (SPACE) for Perodua.

14Explain the Strategic Position Action Evaluation matrix (SPACE) for Toyota.

15Based on the SPACE matrix, what are your recommendations for these organisation? Is current strategy matrix with your SPACE matrix? Does the organisations implement a same strategy for the different external environment?