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. Compare and contrast two well-known brands such as Cereality and Panera to uncover key differences of experiential marketing. Go to http://wwww.cereality.com and http://wwww.panera.com. Which

. Compare and contrast two well-known brands such as Cereality and Panera to uncover key differences of experiential marketing. Go to http://wwww.cereality.com and http://wwww.panera.com. Which one of these two restaurants provides an experience? Explain your answer. What is the implication for entrepreneurial marketers?

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