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Compare and discuss Business to Business (B2B) marketing with Business to Consumer (B2C) marketing. While doing so, discuss how B2B is different from B2C. Make

Compare and discuss Business to Business (B2B) marketing with Business to Consumer

(B2C) marketing. While doing so, discuss how B2B is different from B2C. Make sure you

give real examples to elaborate the differences. You can also discuss how theories/concepts differ for B2B and B2C (for example difference in decision making process for B2B vs B2C).

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