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Compare Ari's situation to that of Paul who is buying a used car with high mileage for his 1 5 - year - old kid
Compare Ari's situation to that of Paul who is buying a used car with high mileage for his yearold kid to learn how to drive. Paul does not expect the car to last long term. This example shows that
a a zone of tolerance is a range of performance that would be acceptable to the customer
b value is defined as the tradeoff of the quality of the purchase received compared to the price paid and other costs incurred
c motivating factors show that the company is going above and beyond customer expectations, thereby enhancing customer satisfaction
d most customers have an average predicted level of quality as their expectation marker
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