Compare JC Penny to the retail companies Walmart and Macy's as you respond to the following questions

1. Create a 4x3 spreadsheet
   1. use headings: company, core competency, target market, basis for customer value.
   2. create your own rating system
2. Create a Generic Strategy Diagram (see figure 4.1) for the 3 company retail stores.
   1. Label the diagram and axis
   2. Properly place each retail store within a diagram box.
3. Pick 2 of the Five Forces that best explain the most important problems JC Penney faces. Briefly explain why.