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Compare the organizational implications of joint ventures versus licensing. Q 2 . Below is an overview of the International Planning Process. In Phases 1 and
Compare the organizational implications of joint ventures versus licensing. Q Below is an overview of the International Planning Process. In Phases and of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions that may exist in a country that would lead a marketer to exclude a country in each phase.
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