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Compare the organizational implications of joint ventures versus licensing. Q 2 . Below is an overview of the International Planning Process. In Phases 1 and

Compare the organizational implications of joint ventures versus licensing. Q2. Below is an overview of the International Planning Process. In Phases 1 and 2 of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions that may exist in a country that would lead a marketer to exclude a country in each phase.

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