Question
Compare the similarities and differences between B2B vs. B2C consumers and the impact on a marketing strategy. B2B vs B2C marketing video link: https://www.youtube.com/watch?v=uvhV0ktwu-0 After
Compare the similarities and differences between B2B vs. B2C consumers and the impact on a marketing strategy.
B2B vs B2C marketing video link: https://www.youtube.com/watch?v=uvhV0ktwu-0
After reading the course materials and/or conducting additional research, discuss how the era of Big Data and new research techniques impact conducting market and consumer analysis.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
