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Compare this to Case 16, a case that resulted in a legislative change requested by an advocacy group after a fatal event. In this instance,
Compare this to Case 16, a case that resulted in a legislative change requested by an advocacy group after a fatal event. In this instance, the family is looking to effect change via the political process. However, this approach is rarely successful. Do you think the concepts of social marketing could be used in this instance or one like it? What are the six basic steps of social marketing?
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