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Compare whether Caterpillar Inc.'s mission, vision, and core values conform to the guiding principles in the text and support organizational strategic planning principles as justified
- Compare whether Caterpillar Inc.'s mission, vision, and core values conform to the guiding principles in the text and support organizational strategic planning principles as justified in prompt #1. Refer to the Caterpillar Inc. website listed in the Resources section below.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
