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Compare Yeti to RTIC. Positioning Product Website presentation Argue which company is in a stronger position from a marketing perspective Explain how the company Yeti

  1. Compare Yeti to RTIC.
    1. Positioning
    2. Product
    3. Website presentation
    4. Argue which company is in a stronger position from a marketing perspective
  2. Explain how the company Yeti delivers value to its customers.
  3. Assess the Yeti's product strategy:
    1. Breadth vs. depth
    2. External opportunities vs. threats.
    3. Relate the product strategy to the target market.

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