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Compared to Komatsu who sells equivalent products,Caterpillar dominates the construction/mining equipment industry with premium pricing based on added value that customers gain over the life
Compared to Komatsu who sells equivalent products,Caterpillar dominates the construction/mining equipment industry with premium pricing based on added value that customers gain over the life time of its product's.What type of pricing strategies is Caterpillar using?
a.Value added and cost based pricing strategies
b.Competition based and good value pricing strategies
c.Cost based and good value pricing strategies
d.Value added and competitive pricing strategies
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