Comparing Insurance Companies Based on TV, radio, or print advertisements choose five insurance companies you might want to insure your first car with. Fill in the grid below to compare the firms. Claims in Ad (What is the "hook" the Company advertisement used to appeal to the customer?) Financial Strength Rating http://www.insure.com/interactive- tools/sandp/newtool1.jsp Complaint Ratio https://eapps.naic.org/cis/ or http://www.gainsurance.org/ Which insurance company would you choose and why?