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Compensatory evaluation: Requires greater involvement than non-compensatory involvement. Requires less involvement than non-compensatory involvement. Requires the same involvement than non-compensatory involvement. Is more likely to

Compensatory evaluation:

Requires greater involvement than non-compensatory involvement.

Requires less involvement than non-compensatory involvement.

Requires the same involvement than non-compensatory involvement.

Is more likely to be used when the purchase is more hedonic.

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