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Compensatory evaluation: Requires greater involvement than non-compensatory involvement. Requires less involvement than non-compensatory involvement. Requires the same involvement than non-compensatory involvement. Is more likely to
Compensatory evaluation:
Requires greater involvement than non-compensatory involvement.
Requires less involvement than non-compensatory involvement.
Requires the same involvement than non-compensatory involvement.
Is more likely to be used when the purchase is more hedonic.
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