Competency

Identify and Create sensory elements of visual media communication to attract viewer attention

Instructions

Create an graphic post that is specifically intended for use on social media to announce the opening of a retail store. Submit your social media post in a Screencast-o-matic presentation and spend 3-4 minutes describing the sensory visual elements you chose and why they are applicable to the social media platform you are using. Also, describe how this ad post might be different visually if it were being used for print (a magazine, newspaper, or mail flyer). Choose at least one theoretical perspective or scholarly journal to back up your assertions.

Using significant and appropriate graphic sensory elements (depth, movement, colors, font, lines, etc.), create an graphic social media post that is specifically intended for use on social media to announce the opening of a retail store (you can be creative with what type of store this is and the theoretical details (location, date, etc.). Keep in consideration that this is not for print or hard copy, but rather to quickly grab the attention of someone scrolling through social media (Facebook, Instagram, etc.) so keep your message concise and attention-grabbing.

Screenshot the post/graphic that you have created and present it in Screencast-o-matic. (Note: you can use any software/platform to design the post, but it must be transferred and presented in your screencast-o-matic submission.) In your screencast-o-matic presentation, use 3-4 minutes to verbally explain and describe the sensory visual elements you chose. Explain what social media platform you would use this graphic for and how these sensory elements attract the audience type you are trying to reach through this platform. Also, provide an explanation for how this design might be different if it were intended for print rather than social media. Use at least one theoretical perspective or scholarly journal to back up your assertions. Be sure to credit these resources in your presentation.