Competition and Knowledge of Self-Industry Case StudyOBJECTIVES

Describe how and why the competitive environment drives marketing decisions

• Analyze how the internal operating environment of one's own company may affect marketing decisions

ASSIGNMENT OVERVIEW

In this writing assignment, you will interview a friend, relative, or classmate about their experience working in business and with marketing, concentrating on how the competitive environment as well as their company's internal environment affects marketing decisions (Step 1 below outlines who will make a good interview candidate).

DELIVERABLES

A one to two-page (250 - 500 word) paper Follow APA paper standards