Competitive Business Strategy

Pricing

1. What price does your competitor charge?

2. Compared with your service how much better or worse are your

competitors?

3. Are any of your possible market segments less price sensitive than

others?

4. Do you believe there is an opportunity to sell as different prices in each

market segment as to enhance your profit?

Advertising and Promotion

1. Prepare an advertising and promotional plan for the upcoming year, explaining:

a) What you want to happen as a result of your advertising b) How much its worth to you to make it happen

c) What messages you will use to achieve these results

d) What media you will use and why

e) How the results of your advertising will be monitored f) Howmuchyouwillspend

Place and Distribution

1. What type and size of premises are required for your business?

2. Describe the location

3. Why do you need this type of premises and location? What competitive

advantages does this give you?

4. If it is a freehold business what is the value, mortgage outstanding,

monthly repayments, mortgage with whom?

5. If leased what is the expiry date of the lease, is there an option to renew, what is the present rent payment, what is the date of rent payment, what is the date of next rent review?

6. What are the insurance details: sum insured and premium?

7. Are the premises adequate for your future needs? If not what is your

plan.

8. If you have not found premises yet, what plans do you have to find

one?

9. What channels of distribution are used in your field, which do you plan

to use and why?

ALL BUSSINESS DEPEND ON FOOD DELIVERY