competitive conditions?

Entry or exit of major firms, product innovation, marketing innovation, government policy changes and$/$or regulatory influences

Changes in an industry's long$-$term growth rate, changes in cost and efficiency, increasing globalization of the industry, and emerging new Internet capabilities and applications

Reductions in uncertainty and business risk, diffusion of technical know$-$how across more companies and more countries, and changing societal concerns, attitudes, and lifestyles

Increases in supplier bargaining power and increases in the prices of substitute products

Changes in who buys the product and how they use it$,$ technological change and manufacturing process innovation, and growing buyer preferences for more differentiated products instead of a commodity product or mostly standardized products