COMPETITIVE DATA & ANALYSIS A. Sales in ABC's served market (150 locations): i) 2005 sales (total) = $348.5M # Dealers (total) =3002 AVERAGE SALES/DEALER =$116.1 ii) Typical dealer sales breakdown (3 brands) dominant 60% $69.7K second 30% $34.8 third 10% $11.6K iii) No. of ABC dealers = 350 iv) No. of exclusive dealers = 50 v) No. of non-exclusive dealers = 300 B. ABC SALES Total sales $9.2M Total no. of dealers 350 i.e $/DEALER (combined) II $26.3K Total no. of markets = 150 i.e. $/MARKET (combined) $61.33K Sales of exclusive dealers (markets) =$6.44M ($6.44M) No. of exclusive dealers (markets) =50 (50) i.e. SALES PER EXCLUSIVE DEALER (MARKET) =$128.8K ($128.8K) Sales of non-exclusive dealers (markets) = $2.76M ($2.76M) No. of non-exclusive dealers (markets) = 300 (100) i.e. SALES PER NON-EXCLUSIVE DEALER (MARKET) = $9.2K($27.6K)