Competitive jockeying and market maneuvering among industry rivals

is generally weak when both buyers and suppliers have strong bargaining power, there are few industry key success factors, and industry driving forces are weak.

is usually one of the two or three weakest competitive forces when the outlook for the industry as a whole is not conducive to good profitability.

is usually an industry's strongest driving force and acts to weaken customer loyalty.

is ever$-$changing as competing sellers initiate round after round of offensive and defensive moves, emphasizing first one mix of competitive weapons and then another in efforts to improve their market positions and profitability.

determines whether companies positioned in the upper right quadrant of the industry's strategic group map will have a strong or weak competitive advantage over industry members positioned in other parts of the map.