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. 'Competitive Positioning frameworks do not necessarily offer the best tools for arriving at international business strategy.' Discuss this statement as follows: a) Describe
. 'Competitive Positioning frameworks do not necessarily offer the best tools for arriving at international business strategy.' Discuss this statement as follows: a) Describe Porter's five forces, Porter's generic strategies and Ghemawat's AAA strategies frameworks. (9 marks) b) Critically evaluate these three frameworks, using examples to discuss the advantages and challenges in using them. (9 marks) c) Using examples, describe the resource-based perspective on competing and discuss whether it complements, or substitutes for, these competitive positioning frameworks. (7 marks)
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