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Competitive pressures associated with the threat of entry are greater in all of the following situations except when a . customers have low brand preferences
Competitive pressures associated with the threat of entry are greater in all of the following situations except when
a customers have low brand preferences and low degrees of loyalty to seller.
b a large pool of potential entrants exists, some of which have the capabilities to overcome high entry barriers.
c existing industry members are looking to expand their market reach by entering product segments or geographic areas where they currently
d entry barriers are relatively low and buyer demand for the product is growing rapidly, and newcomers can expect to earn attractive profits wi from incumbents.
e incumbent firms are willing to strongly contest the entry of newcomers with moves designed to make entry unprofitable.
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