Competitive Scope Low Cost Product Uniqueness Broad Cost Leadership Emphasize volume over uniqueness; Lower average unit cost via greater efficiency Differentiator Create higher average unit prices by providing greater value; Perceived quality = $$$ Competitive Scope Low Cost Product Uniqueness Narrow Focused Cost Leadership Be the low-cost provider in a particular niche market Focused Differentiator Create customer loyalty by targeting a narrow market segment Question 1 options: a) A Cost Leadership business strategy has a narrow or focused business strategy. b) A Differentiator business strategy has an emphasis creating customer loyalty by targeting a narrow market segment. c) A Focused Cost Leadership business strategy competes by creating higher average unit price with more value than their competitors. d) A Cost Leadership business strategy competes by emphasizing volume over uniqueness and lower unit cost via greater efficiency. e) A focused differentiator business strategy has a narrow and low-cost competitive approach