Competitive Strategic Management

Questions

Choose TWO $(2)$ mission statements of any Fast$-$Food companies that you are familiar with and prepare the Vern McGinnis NINE $(9)$ components of the Mission Statement Evaluation Matrix.

$1)$ Prepare the Mission Statement Evaluation Matrix for both of the companies. $(4$ marks$)$

$2)$ Analyse which one of the Mission Statements is more realistic and why?

$-$ provide $2$ points with detail explanations and elaboration $(11$ marks$)$