Question
Competitor Situation for Netflix - Who are the main competitors? Max 3! Nature of competition - market structure (monopoly, regulated etc.) Current and prospective competitors,
Competitor Situation for Netflix
- Who are the main competitors? Max 3!
Nature of competition - market structure (monopoly, regulated etc.)
Current and prospective competitors, direct and indirect competitors.
Barriers to overcome and sources of potential competitive advantage.
Develop a competitive positioning map.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
