competitors Core competencies and capabilities of a firm = key skills and expertise that give the firm a competitive advantage relative to other firms WhatarethecorecompetenciesdcapabilitiesorWalmartandApple? Walmart Apple high-endproductdesignskills 0 efficient inventory management skills 0 marketingkillstopositionproductss 0 cool and cuttingedge efficientupply chainmanagementskills 0 10 superiorcustomeserviceskills 0 Build the strategy around vour core competencies and capabilities