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Competitors' prices are important only if a prospective buyer knows about those prices and Multiple Choice can act to purchase them easily. there is an

Competitors' prices are important only if a prospective buyer knows about those prices and
Multiple Choice
can act to purchase them easily.
there is an oligopoly in the industry.
is part of a price-sensitive market segment.
the product is at the maturity stage of the product life cycle.
is likely to spread information via word-of-mouth.
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