Complete a case analysis of Chase Sapphire. This requires that you conduct research on Chase Sapphire beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

• Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
• Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

• Identify at least one organizational problem that Chase Sapphire is currently having or one which you project it will have in the future. Base this upon your research and critical thinking.

Alternatives

• Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

• Select one or two of the alternatives above to solve the problem that you identified in this case analysis.
• Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.