Complete questions 1-5.

Watch the video, Panera, and then answer the following questions. This video focuses on the various

management techniques CEO Ron Shaich has used to successfully expand his company, Panera Bread.

Mr. Shaich explains the significance of a strong organizational culture and discusses why he relies on his

business strategies. Major concepts discussed in the case include goal setting, strategic and tactical

planning, and the importance of a business plan.

Company web site - https://www.panerabread.com/en-us/home.html

a) How does CEO Ron Shaich use employee empowerment to affect Porter's Five Forces? )

b) What specific type of generic strategy is Panera Bread using and why?

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c) Prepare a Porter's Five Forces Model for Panera Bread (include whether high or low, and a

description of each). Use Microsoft Word's shapes, SmartArt or text boxes to visually display

your answer.

(

d) Describe what a business plan is. How has Shaich incorporated his business plan into his ongoing

management operations?

Question 2

Below is a sample of a magazine's customer information from their database. Based on your knowledge

of databases from Week 4, answer the following questions:

a) Identify four errors in the database.

b) What is one possible cause of these errors?

c) What are the potential consequences of not correcting this data?

Middle Postal

ID First Name Initial Last Name Street City Prov. Code

433 M J Jones 13 Hamilton Hamilton ON L8P 1X9

434 Margaret J Jones 13 First Ave. Hamilton ON L8P 1X9

434 Brian F Hoover Lake Ave. Winnipeg MB L8P 1X9

435 Nick H Schweitzer 65 Apple Lane Vancouver AB T2J 0P5

436 Richard A 567 55th St. Moose Jaw SK S6J 1N2

437 Alana B Smith 121 Tenny Dr. Fredericton NB E3B55A3

438 Trevor D Darrian 90 FFDXRTH Sydney NS B1P 6K6

Question 3

Watch the video, Disney Imagineering, and then answer the following questions. This video focuses on

challenges faced by Walt Disney Imagineering, the group of artists and craftspeople who design and

create Disney-themed venues. Disney management has successfully responded to differing expectations

in global markets.

Company web site - http://thewaltdisneycompany.com/

a) Identify one different type for each of the TPS, DSS, and EIS systems potentially used by Disney

Imagineering.

b) Identify one major difference between decision-making systems used in California and decision

making systems used in China.

c) Explain what artificial intelligence is. How does Disney Imagineering use AI?

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d) What two forces could impact business processes across a global company like Disney? Explain

why.

Question 4

Martex Inc. is a Canadian manufacturer of athletic equipment. Its primary lines of business include

running, tennis, golf, swimming, basketball and aerobics. Martex currently supplies four primary vendors

including Sam's Sports, Total Effect, The Underline, and Maximum Workout. Martex wants to build a

database to help it organize its projects.

a) Name four different tables that should be created in this database.

b) List four required fields for each of the four tables above (do not include the ID field). Place this

information into a Word table format.

Question 5 )

Read the case study, Hamilton's GIS-Enhanced Web Site, in Chapter 5 on pages 184-185. Answer the

following questions based on this study .Do not quote verbatim from the case

content.

a) How is technology being used by the City of Hamilton to support its strategic goals and improve

business processes?

b) What barriers likely exist in rolling out these technologies and securing their successful use and

adoption?

c) What performance metrics should the City of Hamilton collect to assess the viability and

robustness of its maps Web site, http://map.hamilton.ca/?