Complete the "Enhance Your Understanding" assignment re: offers for a wine and cheese club. Give your ideas for all four Ps of marketing (five of each minimum).

Enhance Your Understanding: Ideas for Offers You are developing an offer for a new club concept called "Wine and Cheese of the Month." Your client looks to you for guidance on all aspects of offer creation: product, price, place, and promotion. Make a list of at least five variables you might consider for each aspect of the offer. Here are a couple of ideas in each category to get you started. WINE-AND-CHEESE-OF-THE-MONTH CLUB Product Variables Example A: Will there be product choices, or one standard wine and cheese each month? Example B: How will the products be packaged? 1. 2. 3. 4. 5. Price Variables Example A: Will cheese and wine be priced together, or separately? Examples B: Will there be discounts for quantity orders? 1. 2. 3. 4. 5. Place Variables Example A: How will the wine and cheese be delivered? Example B: Will the club be available by direct response only, or will there be party plans and retail outlets as well? 1. 2. 3. 4. 5. Promotion Variables Example A: Will the club utilize a negative option, positive option, or ship 'til forbid plan? Example B: What type of guarantee(s) will we offer? 1. 2. 3. 4. 5