Complete the following in two to three paragraphs: Your fast food/fast casual customer [choose a business in this category] wants to work with a well-known person or group to introduce a Halloween menu that will be served just during October.

What kind of research should you conduct? Why?

Who would you suggest your customer collaborate with? Why?

What suggestions do you have for the menu?

Which media outlets and online channels need your client to concentrate on using to reach this audience? Give at least one example of each and explain your decision.

Give a thorough explanation of your plan for completing this phase of the PR campaign.